Agency: Havas

IDEA
Havas breaks tradition of the holiday jingle using the Google Vision API.

WHAT IS IT
Snap a photo of anything you like and the experience will identify the object. Via speech synthesis, it will sing a customized holiday jingle rhyme about that object synced to a beat.

Combined with an animated GIF layered on top of the image, it will turn your shot into a
15 second personalized Holiday Card that you can share across social channels.

FULL EXPERIENCE HERE:

https://holiday.havas.com

 

PREVIEW, DOWNLOAD, & POST

A beat starts. Holiday food rains down. Jingle voice-overs:

Time to admit if you’ve been naughty or nice,

This image reading API will figure out your vice.

That’s a [  DUDE  ], not some [  FOOD  ]

A holiday gift that’s sure to add some spice.

Curl up by the fire with this [  DUDE  ]

Cus baby, it’s cold outside today

At least it’s not a picture of some [  FOOD  ]

That wouldn’t have sent any warmth your way.

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